Thunder Bay Symphony Orchestra
Season Program Design & Marketing Materials
The Challenge As Season 63 approached, Thunder Bay Symphony Orchestra needed a comprehensive program booklet to showcase their upcoming performances while establishing a cohesive design direction that could extend across all marketing channels—from social media to printed mailers.
Our Approach We designed a multi-purpose program booklet that serves as both an informational guide and a keepsake piece for patrons. The design needed to reflect the sophistication of orchestral music while remaining accessible and engaging. We created a visual system flexible enough to adapt across digital platforms and traditional print materials, ensuring consistent branding throughout the season's promotional campaign.
The Result A professionally printed saddle-stitched program booklet that elevated TBSO's presentation standards. The established design direction provided templates for social media graphics, digital campaigns, and printed promotional materials—giving the marketing team a cohesive toolkit to promote the entire season efficiently.
Deliverables:
Complete season program booklet design
Social media graphic templates
Printed mailer designs
Multi-channel marketing asset templates
Season branding guidelines
