Thunder Bay Multicultural Association
Brand Refresh & 50th Anniversary Identity
The Challenge: Thunder Bay Multicultural Association needed to modernize their brand for a new website launch while maintaining recognition with their existing logo. Additionally, they were celebrating their 50th anniversary and needed special commemorative branding that honoured this milestone.
Our Approach: Rather than a complete rebrand, we refined their existing logo and developed a cohesive visual system around it. We created a vibrant colour palette that reflects the diversity of the communities they serve—bold, welcoming, and inclusive. Custom icons were designed to represent their various programs and services, making complex information accessible and visually engaging across their digital presence.
The Result: A refreshed brand identity that feels contemporary while respecting the organization's legacy. The vibrant color scheme and custom iconography give TBMCA a distinctive, energetic presence that stands out in the non-profit sector. The 50th anniversary logo successfully celebrated their milestone year while integrating seamlessly with the updated brand system.
Deliverables:
Refined primary logo
50th anniversary commemorative logo
Vibrant colour palette system
Custom icon suite for programs and services
Website design support
