Our Kids Count
Building Block Campaign Design Driving $2.7M Community Initiative
The Challenge Our Kids Count needed to raise $2.7 million to transform the Simpson/McKenzie block into a family-focused community hub with essential services—food cupboard, counseling, child care, and parenting support.
Our Approach We developed complete campaign branding designed for versatility and impact—creating assets that could scale from social media graphics to large-format banners while maintaining consistent messaging.
The Result A warm, approachable campaign identity that connects with donors while communicating the serious community need. The campaign successfully launched and continues to drive engagement.
Deliverables:
Campaign logo and brand elements
Website design and assets
Social media graphics and templates
Large-format banners and signage
Donation materials and tablecloths
Print collateral
