Lakehead Beer Company

The Challenge: Lakehead Beer Company needed fresh brand marks for a new line of glassware—designs that would complement their existing brand while offering flexibility across different glass styles and product lines.

Our Approach: We created a suite of complementary marks that maintain Lakehead's brand identity while offering versatility. Each design was optimized for glass etching—clean lines, solid forms, and balanced compositions that work across pilsner glasses, tulips, and stemware.

The Result: A collection of distinctive marks including a playful letter-grid pattern, classic circular badges, and a sport-inspired script variation. The designs give Lakehead the creative freedom to differentiate offerings and create a collectible glassware series.

Deliverables: Multiple brand mark variations, glassware etching specifications, color alternatives for different beer styles