Challenge Status Quo

The Challenge

Challenge Status Quo, an Indigenous female-led consulting company, needed a distinctive brand identity that would honour their roots while positioning them as a modern, professional consulting firm. They required not just a logo, but a complete visual system their team could implement confidently across all channels.

Our Approach

We developed a comprehensive brand rooted in Indigenous symbolism—incorporating traditional elements like the moose and sweetgrass braid into a contemporary design. The visual identity needed to work across digital and print, from business materials to social media, while remaining authentic to the company's values and mission.

The Result

A bold, culturally-grounded brand system that balances traditional imagery with modern design principles. The distinctive blue and orange palette sets them apart in the consulting space, while the flexible logo system adapts seamlessly across applications.

Deliverables:

• Primary and alternate logo variations

• Complete colour palette and typography system

• Comprehensive brand guidelines document

• Brand assets and imagery style guide

• Website design mockups

• Social media templates and content framework

• Marketing collateral templates

The new brand has given Challenge Status Quo the professional credibility to compete for larger consulting contracts while maintaining authentic connections to the communities they serve.