What Makes Good Type - Adobe Max 2024
Speakers: Katie Johnson and Ilana Griffo from Goodtype
A foundational session focused on typography basics and its impact on design.
Goodtype’s background in supporting the type design community.
Typography as a Tool for Communication
Choosing the Right Type: Emphasized the importance of selecting fonts that enhance messaging.
Type’s Influence on Messaging: Small changes in type can shift how messages are received by an audience.
Mindset Matters in Typography
Avoiding Design Snobbery: Encouraged openness to different typography styles and approaches.
Focus on Process Over Outcome: Creativity in typography is about exploration, not just perfection in the final product.
Core Elements of Good Type Design
Type Styles: Overview of various styles and how they impact readability and tone.
Letter Spacing: Basics on adjusting letter spacing to improve readability.
Inspiring Typography Projects
Neat Projects: Showcased examples of creative ways to use type in projects.
Detailed Type Styles
Overview of serif, sans-serif, slab serif, script, and display fonts and typical uses.
