The Magic of Professional Branding for New Businesses

Starting a new venture? Congrats, that’s AWESOME, and here’s a little secret to making it even more awesome: professional branding. It’s not just about looking good (though that’s a big part); it’s about feeling good, and making sure everyone else does too, when they see your brand.

Why does branding matter so much?

Imagine walking into a party. You want to look your best, right?

Well, for your business, every day is that party, and your branding is the outfit. It’s what you wear to the world, and trust me, you want to make it count!

Here’s the scoop on why nailing your branding from the start is a game-changer:

• First Impressions Count: Just like Scout Health, who wanted a clean and modern logo to connect with medical professionals through their app-based job board. We went with a simple, strong, and bold design with a fun gradient that perfectly captured their youthful and energetic audience. It was all about creating that stellar first impression. Check them out at scouthealth.ca!

• Stand Out from the Crowd: With everyone buzzing about innovation and uniqueness, your brand needs to pop. Take the Thunder Bay Multicultural Association, for instance. We jazzed up their existing logo and added a punch of vibrant colors and custom icons for their 50th anniversary, making sure they stood out and celebrated in style.

• Consistency is Key: When your branding aligns across every touchpoint, it builds trust and confidence. Like with Wink Beauty Studio, where we dialed up the sophistication with a modern logo and a full branding system that included shiny gold elements. Consistency makes your brand feel more reliable and trustworthy.

• Attracts the Right People: Just like in life, in business, you want to attract the right crowd—people who get you and love what you’re about. Good branding does exactly that. It uses the magic of visuals—colors, fonts, images—to draw in your ideal customers.

Let’s make your brand the talk of the town (in a good way)! At teken, we’re all about creating that perfect ‘outfit’ for your business. Whether it’s giving your visuals a little oomph or crafting a whole new vibe, we’re here to help you shine.