The Future of Adobe Products
Opening Keynote
Adobe MAX 2024
Adobe’s New Innovations & AI Focus
Adobe’s CEO and their “Design Evangelists” shared the latest product updates and innovations set to launch, emphasizing AI's role as a tool—creatives still drive the process, and Adobe is committed to proper crediting.
Who Are Adobe Design Evangelists?
Designers working for Adobe who educate, engage, and promote Adobe tools, with deep product expertise. I took sessions led by them and gained valuable insights!
Notable Features for Designers
Project Neo:
A new 3D content tool in beta, allowing 2D designers to create and edit simple 3D shapes, exportable as vectors in Illustrator.
Screenshot from adobe.com showing Project Neo
Frame.io Version 4:
Now available, it enhances project management for creatives, especially video editors, with added tools like Generative Extend for scene extension and AI-based object tracking.
Adobe Firefly:
Improved AI image generation now provides more realistic results within Photoshop, Illustrator, and Express.
Adobe Express Enhancements
New features include Campaign Creation, Animation, 1-Click Brand Setup, and direct app imports. Express, now closer to Canva, supports our comms with scheduling capabilities and reusable templates.
Adobe Gen Studio (Upcoming)
An AI-driven tool for generating ad campaign assets and performance insights, evolving with analytics to generate top-performing content.
Content Authentication
Content Credentials aim to tag all digital assets, led by Adobe to enhance creator transparency and attribution.
Images: adobe.com
