Iconic Icons – Creating Impactful Icons

Iconic Icons – Creating Impactful Icons - Session with Jason Hoppe - Adobe MAX 2024

Session Overview: In-depth exploration of icon design fundamentals and best practices, from planning to final touches.

Speaker: Jason Hoppe, icon design expert, Adobe Certified Instructor, and author.

Understanding Icon Purpose and Function

Icons as Visual Language: Icons are simplified symbols designed to convey meaning quickly. They’re essential for user experience in navigation, information, and branding.

Types of Icons:

Navigation Icons: Guide users across interfaces.

Information Icons: Provide context or additional information.

Social Media, System, and Action Icons: Serve specific user actions, tasks, and platform representations.

Consistency and Cohesion: Icons must have consistent size, line weight, and spacing to maintain a cohesive style.

Best Practices:

Simplicity: Icons should be recognizable at small sizes, avoiding complex details.

Consistency: Keep style uniform across sets with defined color palettes, alignment, and spacing.



Building Icons with Grids and Shape Tools

Grid Setup: Use a grid for consistent alignment, spacing, and scalability.

Shortcut: Command + ’ to turn on the grid, Shift + Command + ’ to snap to grid.

Shape Tools:

Use basic shapes (Rectangle, Circle, Polygon) as foundations.

Smart shortcuts for shapes: Hold Shift to constrain shapes (perfect circles, squares).

Techniques for Editing and Enhancing Icons

Stroke & Corner Options: Use “Scale Stroke and Effects” for uniform line weights across resized icons.

Path and Line Adjustments: Tools like the Curvature and Pen tools make precise curves and adjustments.

Advanced Techniques:

Shape Builder Tool: Hold Option to subtract areas for refining shapes and creating complex icons from simple forms.

Exporting and Saving Icons

Pixel Preview: Check icons in pixel preview to ensure crisp edges when exported.

File Formats: Recommended formats include SVG for web (scalable) and PDF for print-ready icons.

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