Building Consistent Brand Guidelines
Building Consistent Brand Guidelines - Adobe MAX 2024 - Session by Kladi Vergine
Session Overview: Introduction to brand guidelines, covering setup, essential elements, and publishing methods.
Purpose: Strong brand guidelines enhance brand trust, consistency, and alignment across design and marketing teams.
Core Elements of Effective Brand Guidelines
Brand Recognition: Develop a voice that resonates with your audience and builds brand trust.
Differentiation: Clear, well-designed guidelines position you as professional and reliable.
Alignment Across Teams: Consistency in visuals and messaging ensures cohesion between marketing and design.
Best Practices for Setting Up Brand Guidelines
Include Essentials: Logos, typography, color palettes, and asset libraries.
Link Resources: Provide links for logo files, asset libraries, and email requests for access.
Design Tips and Tools
Layer Options: Use Option > Object Layer Option in Photoshop for layer visibility adjustments.
Paragraph Styles with GREP: Integrate GREP in paragraph styles for global text consistency across Adobe Creative Cloud.
Nested Styles: Use the Nested Styles feature to format multi-line text with different styles, line by line.
Publishing Brand Guidelines Online
Adobe Publish Online:
Go to File > Publish Online to share guidelines in PDF format.
Allows password protection and generates a link that stays updated even with document edits.
Express Export: Export to Adobe Express for simplified editing and sharing among team members, allowing them to make minor adjustments.
